Commercial indexes of influence such as Peer Index, Klout, KRED are surging in popularity as big data and algorithms are put to work providing predictive analysis and business insight. At the intersection of the worlds of psychology and marketing, a new discipline is emerging that analyses behaviour and provides actionable insight for forward-looking marketers. This session brings together... [read more]

Commercial indexes of influence such as Peer Index, Klout, KRED are surging in popularity as big data and algorithms are put to work providing predictive analysis and business insight. At the intersection of the worlds of psychology and marketing, a new discipline is emerging that analyses behaviour and provides actionable insight for forward-looking marketers. This session brings together leading experts in the field to share their insight. Timing12.30pm - Buffet lunch & networking1pm - Session starts- Chair’s introduction- Presentations- Panel discussion- Audience Q&A2pm - Session wrap-up2.15pm Session closePresentationsNathalie Nahai, The Web PsychologistIn this presentation we'll be exploring exciting new insights from the fields of neuropsychology and neuroaesthetics, and discovering how we can apply this knowledge to influence and communicate persuasively online. David Stillwell, Cambridge Personality ResearchmyPersonality has collected over 6 million psychological and behavioural profiles from users of its Facebook app. We can find what well-connected Facebook users like (Tiger Woods: 428 friends, Ralph Lauren: 391 friends), and what marks out solitary users (Nightwish: 204 friends, World of Warcraft: 173 friends). Marketers can use this to target those most likely to be important in the network. Speakers Nathalie Nahai, The Web Psychologist (@TheWebPsych)http://uk.linkedin.com/in/nathalienahai Martin Talks, President, Digital, Draft FCB (@talksy)http://uk.linkedin.com/in/martintalks Azeem Azhar, Founder, Peer Index (@azeem)http://uk.linkedin.com/in/azhar Chair: Benjamin Ellis, Co-Founder, SocialOptic http://uk.linkedin.com/in/benjaminellis Thanks This event takes place at the Official Social Media Week London Hub supported by Google+