What happens when the behaviours and technologies of the social web start to permeate the insides of our organisations? Whether you call it social business or Enterprise 2.0, the changes inside the firewall provide some of the biggest opportunities for organisations, and some of the trickiest challenges.Social business crosses all kinds of traditional silos: internal comms, strategy, HR,... [read more]

What happens when the behaviours and technologies of the social web start to permeate the insides of our organisations? Whether you call it social business or Enterprise 2.0, the changes inside the firewall provide some of the biggest opportunities for organisations, and some of the trickiest challenges.Social business crosses all kinds of traditional silos: internal comms, strategy, HR, compliance, marketing, IT/technology, legal, customer service, and more. Technologies and techniques that have blossomed outside the corporate structure are being leveraged internally to great effect, whether revolutionising internal communications or social CRM changing customer interaction.At this event we will explore the experiences and ideas of client-side practitioners and external consultants to understand what the journey towards being a social business feels like and what the prizes and hurdles are along the way.Speakers:Adrian Cockle, Head of Online, WWF UK (@ade_WWF)http://uk.linkedin.com/in/adriancockleEuan Semple, Leading Consultant on Social Business (@euan)http://uk.linkedin.com/in/euansempleAnirban Saha, Nokia, Global Head of Social Innovation and Intelligence, Nokia (@bansahauk)http://uk.linkedin.com/in/bansaha Simon Morris, Director of EMEA Marketing, Adobe (@smorris75)http://uk.linkedin.com/in/smorris75Chair: Will McInnes, Managing Director, Nixon McInnes (@willmcinnes)http://uk.linkedin.com/in/willmcinnes Thanks This event takes place at the Official Social Media Week London Hub supported by Google+