Date: 22nd February, 2012
Venue: Taj Vivanta, M G Road, Bangalore (India)
Attendee Profile:
The CMO, Strategy Head, Marketing – Analyst Relations – Corporate Communication – Influencer Relations - Social professionals from tech companies
Overview:
How often you hear analysts whisper in private - “Their social ARM really sucks!”? Or share an informal feedback with your executives -...
[read more] Date: 22nd February, 2012
Venue: Taj Vivanta, M G Road, Bangalore (India)
Attendee Profile:
The CMO, Strategy Head, Marketing – Analyst Relations – Corporate Communication – Influencer Relations - Social professionals from tech companies
Overview:
How often you hear analysts whisper in private - “Their social ARM really sucks!”? Or share an informal feedback with your executives - “You need to ‘improve’ your Social ARM, a bit”?
Well, if a growing number of analysts perceive that a vendor needs to get the Social aspect of Marketing & Analyst Relations right, there definitely is an area of concern. May be their Social approach needs a fresh direction or needs a watertight methodology to set things right and deal with this perception.
This workshop is an opportunity for you to absorb the latest-n-best of Social in ARM. With a structured methodology, and measurement techniques, the workshop aims to help vendor ARM teams add the right Social mix to their ARM efforts.
And by the way, this comes to you by an analyst who has dealt with 1000+ Marketing & AR teams, across geographies. If you are a member of an ARM team from India, he’s most likely dealt with yours too!
Please note:
• Maximum 4 participants per organisation
• We will provide all workshop decks in full – as well as a crisp version of each deck to help you easily share workshop insights with your managers/peers internally
• Confirmation on first-come-first-serve basis
• Participants should not book travel unless a written confirmation is received
Agenda:
• 0900-0920: Registration
• 0925-0930: Introductions
• 0930-1015: Social’s context to Marketing & AR
• 1015-1100: Analyst view point with stats: Why much of today’s Social ARM really sucks!
• 1100-1110: Tea/Coffee/Bio break
• 1110-1200: Framework for Social in Marketing & AR
• 1200-1230: Assessment check – Maturity of your Marketing & AR organisation
• 1230-1315: Lunch
• 1315-1400: Choosing the right mix from the framework for your Marketing & AR organisation
• 1400-1445: Applying the right mix from the framework for your Marketing & AR organisation
• 1445-1500: Tea/Coffee/Bio break
• 1500-1530: Live example – leveraging Twitter
• 1530-1600: Monitoring & measurement techniques (social in ARM)
• 1600-1700: Effective ARM case studies followed by Q&A
• 1700-1715: Workshop summary and feedback
Fee structure: (Select an Option)
Option 1: Galaxy Pass (1 Constellation Credit per participant, 1 Credit=$2000 USD)
Option 2*: For participants who would also like to avail Constellation's Unlimited Quark Research Access Seats for a year and attend try the:
Special Bundle (1 - Galaxy Pass, 1-unlimited Quark access for 12 months, 1 - 10 min 1-on-1 AR coaching session w/ R "Ray" Wang. List Price $6000 USD now $3500)
*Offer expires 14th, February'12
For sales and more information, contact:
Sachin Gosavi (India)
Email: Sachin (at) ConstellationRG (dot) com.
Office: +9.19822555012
Twitter: @sachingo
