Social Media Week: Left Brain Meets Right Brain

Social Media Week: Left Brain Meets Right Brain

JWT · Friday, February 17, 2012 at 12:00 AM - Saturday, February 18, 2012 at 12:00 AM

David Armano
  • David Armano
  • Steve Lazarus
  • Shwen Gwee
The convergence of strategy and creative has arrived in the world of global social campaign planning and execution. Architecting a sophisticated campaign for increased engagement and customer growth requires strategic planning, strong creative, and the proper infrastructure for data acquisition and consumer segmentation to be successful. In this session, Shoutlet CEO Jason Weaver moderates a panel... [read more]
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