General Assembly Bootcamp: Understanding the Digital Economy

Dates: 14-15 April 2012 Duration: 2 days Location: Kings Place, London Course price: £299.00 (inclusive of VAT) Maximum number of places: 35 This course will provide students with a meaningful understanding of how business is being done in today's digital world, with a close look at innovative business models, iterative product development, and key experience principles. It will provide... [read more]

Dates: 14-15 April 2012 Duration: 2 days Location: Kings Place, London Course price: £299.00 (inclusive of VAT) Maximum number of places: 35 This course will provide students with a meaningful understanding of how business is being done in today's digital world, with a close look at innovative business models, iterative product development, and key experience principles. It will provide frameworks for understanding why separate digital departments are a thing of the corporate past, and insight into the skillsets and mindsets that are crucial to success in the rapidly evolving business world. Through timely case studies, thought-provoking lectures, and collaborative design exercises, it will explore the implications of technology on the global economy in recent decades and for years to come. Day 1 will challenge students to rethink their current notions about product design and development. Beginning with an analytical survey of internet history, it will chart the evolution of new business creation from a design perspective. Day 2 will closely examine the latest applications of today's technology, explaining how businesses are monetizing their web and mobile presence, how they find and keep users, and why social matters. Over the course of the weekend, students will gain the critical tools they need to evaluate new business ventures, along with fresh ideas that can be easily applied to their own businesses. They will become fluent in the language of 21st-century technology, and leave capable contributors to conversations about the digital economy. Our speakers are leaders in the fields of technology, entrepreneurship, and design. They are shaping the current dialogue about web analytics, UX design, and emerging technologies, and represent some of the most forward-thinking names in business, from internationally known firms to rapidly scaling startups.

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