** YOU MUST REGISTER ON EVENTBRITE TO ATTEND.
http://smcdhealthcarepanel.eventbrite.com/

Going beyond the usual face-to-face doctor’s office chats and traditional hospital marketing methods, the world of social media has opened the doors to new ways of communication in the health community. With more and more companies increasingly using sites like Facebook and Twitter on a regular basis, a... [read more]

** YOU MUST REGISTER ON EVENTBRITE TO ATTEND.
http://smcdhealthcarepanel.eventbrite.com/

Going beyond the usual face-to-face doctor’s office chats and traditional hospital marketing methods, the world of social media has opened the doors to new ways of communication in the health community. With more and more companies increasingly using sites like Facebook and Twitter on a regular basis, a good number of health/hospital systems have caught on to it, as well. As a result, they have started to put the "MED" in the social media movement.

This panel will explore the various ways that local doctors and health/hospital systems have used the medium to reach patients and consumers, spread awareness about healthy living and help boost employee morale.

Panelists:

Julian Bond
Social Media/Marketing Manager
Detroit Medical Center (DMC)

Shannon Paul
Manager, Social Media/External Affairs
Blue Cross Blue Shield of Michigan

Joseph Wesolek
Web Content Manager
Beaumont Health System

Russell Faust, PhD, MD
Creator, "Ask The Boogor Doctor" blog
Chief, Pediatric Otolaryngology
St. John Health System

Moderator:

Andrea Pecoraro
Public Relations and Marketing Coordinator
Kresge Eye Institute

Register here: http://smcdhealthcarepanel.eventbrite.com/