Led by the team at Econsultancy, this interactive session for senior marketers will begin with two brief talks on the connection between disruptive business models and innovation in business. We’ll follow this with a timed challenge where groups will have to rethink the direction of an existing business and determine how it can innovate. A balanced mix of thought leadership and practical... [read more]
Led by the team at Econsultancy, this interactive session for senior marketers will begin with two brief talks on the connection between disruptive business models and innovation in business. We’ll follow this with a timed challenge where groups will have to rethink the direction of an existing business and determine how it can innovate. A balanced mix of thought leadership and practical knowledge (and a little fun) to invigorate your afternoon, and get you away from your desk.
Heather Taylor Hi all - the session begins with a talk by Craig Hanna, Executive Vice President at Econsultancy, about how companies are using disruptive techniques to innovate and revitalise their business. This will be followed by our featured speaker Lee Huang, Product Director for Digital Newstand and Emerging Content at Barnes & Noble. He’ll discuss how digital content and technology (i.e. Nook) has led to innovation in publishing.
