Doing Well by Doing Good: How successful is social media’s impact on a socially responsible company’s bottom line?

Doing Well by Doing Good: How successful is social media’s impact on a socially responsible company’s bottom line?

Taap.it Headquarters, 335 West 35th Street, New York, NY · Thursday, February 16, 2012 - Friday, February 17, 2012

Daron Jenkins
  • Daron Jenkins
As more entrepreneurs participate in the creation of economies that foster innovation and social change, how do these businesses stay profitable and ensure a viable ROI? Social media has done well and good as a powerful tactic in rallying movements for social change around the world and in the corporate world by boosting brand loyalty and authenticity via CSR. This seems like the natural habitat t... [read more]
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