Seen through the prism of the family, this session will investigate the dynamics of the socially connected family unit and how marketers engage. We’ll explore how children and parents use social media both separately and together and the effects of this on relationships between the generations.Marketing in its purest form should enable parents and children to make informed decisions about... [read more]

Seen through the prism of the family, this session will investigate the dynamics of the socially connected family unit and how marketers engage. We’ll explore how children and parents use social media both separately and together and the effects of this on relationships between the generations.Marketing in its purest form should enable parents and children to make informed decisions about what’s best for their family. Social media can simplify and empower this process in a way that’s never existed before.This presents opportunities and challenges for brands and their marketers, in a sensitive but important area. Taking a look at the latest research, our panel will discuss how marketers can support the family and answer those critical questions: “What’s new?” and “Who’s doing it well?” as well as providing plenty of time for Q&A with the audience.Panel topics: (and there’ll be plenty of time to add your own): What’s the latest thinking on social media and family dynamics? How is social media affecting brand engagement and purchasing? How can brands engage positively with families using social media? What are the new opportunities to engage with the family? What’s ‘Best practice’ communications with families and children? Potential impacts of the Bailey report and OFCOM digital literacy research? Speakers Jules Kendrick - Head of Client Sales, Mumsnet (@mumsnettowers)http://uk.linkedin.com/pub/jules-kendrick/b/283/30aJane Rumble Head of Audiences, Media - OFCOM (@ofcom)Maurice Wheeler, Planning Director and Founder, Doco(@hellodoco)http://uk.linkedin.com/pub/maurice-wheeler/0/287/48 Chair: Marc Goodchild - Founder, IpDipSkyBlue, ex-Head of BBC Children’s Interactive (@MarcGoodchild)http://uk.linkedin.com/pub/marc-goodchild/4/1a1/139 Timings9am - Doors open, tea/coffee & registration9.30am - Session starts- Chair’s introduction- OFCOM Presentation on audience research- Panel discussion- Audience Q&A10.45am - Session closesThanks This event takes place at the Official Social Media Week London Hub supported by Google+ Thanks to the lovely folks at Doco for helping to organise this session.