The Future of Social Media in Business

Since the inception of the web there has been a huge change in how media is produced and consumed, and how organisations have built new ways of doing business online. And now, at the forefront of this evolution is social media – a phenomenon that is no longer being used by the few but by the many, and which must now be considered as an integral part of any business strategy. And yet, social... [read more]

Since the inception of the web there has been a huge change in how media is produced and consumed, and how organisations have built new ways of doing business online. And now, at the forefront of this evolution is social media – a phenomenon that is no longer being used by the few but by the many, and which must now be considered as an integral part of any business strategy. And yet, social media is not just changing how businesses market themselves and communicate with their audiences, it is revolutionising the way businesses are having to think and operate. It is pulling down traditional business hierarchies, destroying communications barriers, and eroding stagnant working cultures. At the same time it is creating a whole new world of social business opportunities, where companies of the future are developing new business models that embrace an entirely rich social approach.

This Like Minds Social Business panel will debate how this transformation is affecting the way businesses acquire, interact with and retain customers. How it is creating unparalleled business opportunities, and exposing important internal and cultural issues that must be addressed. We will discuss the depth and breadth of what Social Business can do, what it can offer you, and what makes a business truly ‘social’. We will examine why it’s important to understand new social, network and recommendation economies and technologies, and look at how both internal and external communities now have a significant impact on your business. The panel of leading social business thinkers and practitioners will also discuss how and why businesses need to have a roadmap for building their Social Business.

With:
JP Rangaswami, Salesforce
Jon Ingham, Strategic-HCM
Euan Semple, Consultant
Delphine Remy-Boutang, IBM
This panel debate will start at 3:30pm

#LikeMinds
www.wearelikeminds.com

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