Many who have run mobile marketing and advertising programs have tremendous insights that others can use to further their business goals and boost their careers. Hipcricket Chief Marketing Officer Jeff Hasen interviewed more than two dozen experienced marketers for his new book, Mobilized Marketing: Driving Sales, Engagement, and Loyalty Through Mobile Devices. In a webinar with Michael Becker,... [read more]

Many who have run mobile marketing and advertising programs have tremendous insights that others can use to further their business goals and boost their careers. Hipcricket Chief Marketing Officer Jeff Hasen interviewed more than two dozen experienced marketers for his new book, Mobilized Marketing: Driving Sales, Engagement, and Loyalty Through Mobile Devices. In a webinar with Michael Becker, the Mobile Marketing Association’s North American Managing Director, Hasen breaks down how brands of all sizes have performed in their mobile efforts—why some have failed and how others bravely turned to mobile. Hasen and Becker will discuss field-tested guidance from the experiences of brands such as CNN, MillerCoors, Macy’s, Intuit, and ESPN. The webinar will prepare you to:

-Integrate mobile into your marketing programs and effectively measure it
-Make your existing marketing spends work harder
-Determine which mobile tactics are keepers and which are not

Speakers:
Jeff Hasen, Chief Marketing Officer, Hipcricket
Michael Becker, Managing Director, North America, MMA

For more information and to register, click here: http://www.mmaglobal.com/events/other/webinars

Sponsored by: Hipcricket (www.hipcricket.com)