Summary   Please join Capitol Communicator and AMADC for a special Social Media Week DC opening day luncheon with Becky Carroll, Fortune 100 social media consultant, author and NBC/TV contributor hosted at the DC headquarters of Ketchum. Customers are more empowered than ever - and more vocal. Social media is driving a change in customer behaviours; do you know how to harness it? This... [read more]

    Summary   Please join Capitol Communicator and AMADC for a special Social Media Week DC opening day luncheon with Becky Carroll, Fortune 100 social media consultant, author and NBC/TV contributor hosted at the DC headquarters of Ketchum. Customers are more empowered than ever - and more vocal. Social media is driving a change in customer behaviours; do you know how to harness it? This talk will help you create winning strategies that leverage social media to grow your business, and that of your clients, through current customers and brand loyalists. Drawing from her book The Hidden Power of Your Customers, Becky Carroll will discuss the mindset of the social customer and share specific strategies to unleash the potential that is hidden within them.   Becky Carroll     Becky is the author of The Hidden Power of Your Customers: Four Keys to Growing Your Business Through Existing Customers (Wiley, July 2011). She is also the founder of Petra Consulting Group, a consutancy focused on social media and customer experience. Her client roster includes several Fortune 100 companies such as Electronic Arts, HP, Fujitsu and Ford,. In her most recent role, she was the Community Program Manager and social media strategist for Verizon. In addition, Becky is the Social Media Contribuor for NBC/TV San Diego. She teaches the "Marketing via New Media' class at University of California San Diego and is the author of top customer service blog Customers Rock!  CLICK ON IMAGE ABOVE FOR VIDEO