In partnership with Mobile-Loco: The Future of the Social-Location Revolution The mobile advertising opportunities from social-location... [read more]

                                                                                                                                   In partnership with Mobile-Loco: The Future of the Social-Location Revolution The mobile advertising opportunities from social-location are just now coming into focus for major brands and agencies looking for an edge in connecting with consumers.  However, there is still a gulf between the forecast potential of this market (projected to be in excess of $15B) and the actual execution of social location marketing:  who are the players? Which tactics work? How do brands get started? Converge Labs in partnership with Nokia will provide MWC attendees with a closer look at this new market and the potential opportunities for brands, agencies and tech companies. Mobile-Loco @ mPower Brands: Mobile-Loco will offer content, meeting space and a discussion venue to spark directed conversations between brand representatives attending MWC and the leading companies in the Social-Location market.  We will help brands learn how social location can be used to meet their marketing objectives.  Specifically, we’ll be working with the brands, agencies and tech companies group to: Facilitate discussions involving leading companies in the Social-Location market on current best practices. Provide opportunities for thought leadership and exchange between brands and startups. Arrange 1:1 meetings between brands and leading Social-Location companies This content will enhance the mPowered Brand experience by giving attendees from major brands concrete learnings about this exciting new space and real contacts with leading companies. Mobile-Loco: where brands, agencies, entrepreneurs and the tech industry converge. Visit our Mobile-Loco page on the Mobile World Congress website here: Mobile-Loco A sample of companies speaking at Mobile-Loco, Spain include: NokiaESPNPioneer140ProofYelpMasterCard Best BuyfoursquarePayPalWazeJiWireUrban Airship GrouponNXPGoogleMicrosoft BingVisaMasterCard MOBILE-LOCO AGENDA FOR WEDNESDAY, FEBRUARY 29TH @ MWC 10:00 Mobile-Loco Intro and Program Overview   Speakers: - Mark Evans, Managing Director, Converge Labs - Mark Prioleau, Managing Director, Prioleau Advisors   10:05  Show Me the Money: Where’s the ROI in Social-Location Marketing?  Moderator: Chris Silva, Analyst, Altimeter Group Speakers: - Walt Doyle, General Manager, PayPal - Renate Nyborg, Director Digital, Edelman - Scott Kveton, CEO, Urban Airship 10:35 Keynote: As Seen on TV: From Mobile App to Mainstream Service - Di-Ann Eisnor, VP Platform & Partnerships, Waze 11:00 The Social-Location Revolution: How Social + Local + Mobile Will Drive the Next 10 Years of Marketing Moderator: - Mark Prioleau, Managing Director, Prioleau Advisors Speakers:     - Holger Luedorf, VP, Head of Business Development, foursquare - Frank Gonzalez, Senior Product Planner, Pioneer Electronics - Laura Diaz, New Market Dev & Strategic Partnerships at Verizon Wireless                    - Jeff Miles, VP, Mobile Transactions, NXP   11:30 Keynote: Matt Collins, Director of Global Partner Marketing, NOKIA   12:00 LUNCH   13:00 The Future of Mobile Marketing: Proximity, Intent and Content = Engagement and $$$ Moderator: - Amy Shuen, CEO and Founder of Web 2.0 Strategy Group       Speakers: - David Staas, SVP,  Marketing & Product,JiWire - Frank Partida, VPE Developtment Manager, Best Buy                      - Josh Marti, Co-Founder & Inventor, Point Inside         - Daniel Hodges, Chief Revenue Officer, Verve Wireless         13:30 Keynote: Agencies Go Social-Loco - Tina Unterlaender, Account Director, AKQA 14:00 Engaging Consumers, Who Has the Best Platform: Google, Facebook, or Someone Else? Moderator: - Jonathan Ebinger, General Partner, BlueRun Ventures Speakers: - Michael Bayle, SVP & GM ESPN Mobile, ESPN          - Jon Elvekrog, CEO & Co-Founder, 140 Proof - Ben Harknett, Director, International Sales + Service, Wildfire Interactive   14:30 Fireside Chat: The Future of Mobile Couponing Moderator: Mark Prioleau, Managing Director, Prioleau Advisors Speaker: Michael Shim, VP, Mobile Partnerships & Marketing at Groupon 15:00 Break   15:30 What’s in Your Wallet? The Future(S) Mobile-Loco Commerce   Moderator: - Dr. Phil Hendrix, immr and GigaOm Pro Analyst  Speakers: - Mung Ki Woo, Group Executive, Mobile, MasterCard - Brad Greene, Sr. Business Leader