The presentation traces the evolutionary process of Apple's marketing efforts from 1981 through 2010. It includes such noteworthy advertising campaigns as "Think Different," and the "1984 Launch of the Macintosh." Taught by Bill Cleary who worked at Apple as a senior marketing manager from 1981-85 In 1987 Cleary founded CKS Group, a revolutionary marketing firm that did... [read more]

The presentation traces the evolutionary process of Apple's marketing efforts from 1981 through 2010. It includes such noteworthy advertising campaigns as "Think Different," and the "1984 Launch of the Macintosh." Taught by Bill Cleary who worked at Apple as a senior marketing manager from 1981-85 In 1987 Cleary founded CKS Group, a revolutionary marketing firm that did all the advertising and marketing for Next Computer and Pixar