Mobile-Loco, Spain: The Social-Location Revolution @ MWC
Mobile World Congress, Spain Av. Reina Maria Cristina, s/n, 08004 Barcelona Spain
·
Wednesday, February 29, 2012
Posted 3 months, 2 weeks ago
by Mark Evans
· 14 participants
Mobile-Loco: The Future of the Social-Location Revolution
Mobile World Congress attendees register FREE. (see link)
The mobile advertising opportunities from social-location are just now coming into focus for major brands and agencies looking for an edge in connecting with consumers. However, there is still a gulf between the forecast potential of this market (projected to be in excess of $15B)... [read more]
Mobile-Loco: The Future of the Social-Location Revolution
Mobile World Congress attendees register FREE. (see link)
The mobile advertising opportunities from social-location are just now coming into focus for major brands and agencies looking for an edge in connecting with consumers. However, there is still a gulf between the forecast potential of this market (projected to be in excess of $15B) and the actual execution of social location marketing: who are the players? Which tactics work? How do brands get started? Converge Labs in partnership with Nokia will provide MWC attendees with a closer look at this new market and the potential opportunities for brands, agencies and tech companies.
Speakers from:
Groupon
Nokia
Waze
foursquare
Visa
Mastercard
PayPal
Michelin
Pioneer
JiWire
ESPN
140Proof
Google
Microsoft-Bing
Best Buy
Yelp
