As businesses adopt social media, executives are asking to substantiate the related budget requests. While most corporate initiatives require a business case and estimated return on the investment to a business, the impact of social media is one initiative that many business leaders are unsure how to quantify.
Join social media analysis experts Dr. Natalie Petouhoff and Crimson Hexagon's...
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As businesses adopt social media, executives are asking to substantiate the related budget requests. While most corporate initiatives require a business case and estimated return on the investment to a business, the impact of social media is one initiative that many business leaders are unsure how to quantify.
Join social media analysis experts Dr. Natalie Petouhoff and Crimson Hexagon's Wayne St. Amand for this webinar where they will discuss how Marketers, Brand Managers, Product Managers, Consumer Insights teams and Market Research professionals can benefit from the deep insights that social media monitoring and analysis can provide.
In this webinar you'll get:
1. Real social media analysis case studies with the data that drove business decisions
2. How to set-up your social media measurement program
3. How to calculate the ROI and business impact of social media
Title: Demystifying the ROI of Social Media: Real Case Studies On Social Media Monitoring & Analysis
Date: Thursday, February 23, 2012
Time: 1:00 PM - 2:00 PM EST
After registering you will receive a confirmation email containing information about joining the Webinar.