It's the official launch of The Power of Unpopular at SXSWi! A hangover-clearing book reading session at 10am on Sunday morning followed by a signing event (how vain, right!?) at the SXSW bookstore.
You probably never thought you'd want to build an unpopular brand, but branding rules have changed. Considering that every successful brand in history is inherently unpopular with a... [read more]