How Sales & Cause Marketing Work for the Greater Good

"How Sales & Cause Marketing Work for the Greater Good" Roger Phelps, Promotions Communications Manager, STIHL February 23, 2012 SMEI’s next guest speaker will be Roger Phelps, Promotional Communications Manager for STIHL, the #1 selling brand of handheld outdoor power equipment in America. Roger is also instrumental in the STIHL-sponsored Independant We Stand organization,... [read more]

"How Sales & Cause Marketing Work for the Greater Good" Roger Phelps, Promotions Communications Manager, STIHL February 23, 2012 SMEI’s next guest speaker will be Roger Phelps, Promotional Communications Manager for STIHL, the #1 selling brand of handheld outdoor power equipment in America. Roger is also instrumental in the STIHL-sponsored Independant We Stand organization, which promotes independently owned business and touts the benefits of "buying local."  Topics to Be Discussed: Best practices for implementing cause marketing. Utilizing cause marketing to enhance sales via brand awareness. The STIHL model for achieving successful cause marketing Roger has 17 years of experience in the sponsorship, event marketing, promotions and communications fields. He specializes in event management, public relations, innovative brand marketing and ROI measurement. Roger is a Landscape Industry Certified Manager and serves on the Board Of Directors for PLANET, PLANET AEF and National Hispanic Landscape Alliance. You can learn even more about Roger via LinkedIn. *Accepting pre-registration and check or credit card at the event.

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