Today’s media environment is evolving rapidly, with dramatic growth in consumption from smartphones, tablets and other connected devices. Join us as we explore the latest trends in mobile usage behaviors and technology adoption, and evaluate how the mobile channel is presenting both opportunities and challenges for other media and marketing channels. Key discussion points will include:

-The... [read more]

Today’s media environment is evolving rapidly, with dramatic growth in consumption from smartphones, tablets and other connected devices. Join us as we explore the latest trends in mobile usage behaviors and technology adoption, and evaluate how the mobile channel is presenting both opportunities and challenges for other media and marketing channels. Key discussion points will include:

-The current mobile environment, including device adoption trends and consumption behaviors
-The growing mobile marketing opportunity across a variety of mobile channels, including web, app, QR codes and SMS
-The mobile channel as connective tissue and a catalyst for other media channels
-The mobile channel as a disruptor of existing marketing paths

Speakers:
Michael Becker, Managing Director, North America, Mobile Marketing Association
Hans Fredericks, Vice President, Mobile Business Development, comScore

For more information and to register, click here: https://www3.gotomeeting.com/register/878343270