Build a digital content strategy that embraces words, images and multimedia to enhance consumer engagement and conversion rates. During this presentation, world-renowned digital content expert and Altimeter Group analyst Rebecca Lieb reveals content marketing trends that will offer up the detailed, actionable guidance you'll need to make your audience care. You'll learn how to use your...
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Build a digital content strategy that embraces words, images and multimedia to enhance consumer engagement and conversion rates. During this presentation, world-renowned digital content expert and Altimeter Group analyst Rebecca Lieb reveals content marketing trends that will offer up the detailed, actionable guidance you'll need to make your audience care. You'll learn how to use your digital content strategy to shape marketing, branding, PR, SEO, customer and media relations, and social media initiatives. Lieb drills down to offer detailed, actionable advice for issues such as choosing distribution channels, making sure you don't run out of things to say, making your content "findable," and promoting two-way dialogue.