All About Data: How Publishers Are Using Data Providers To Boost Revenue

Over the past few years publishers have seen lots of changes with how they can package up and sell their inventory and audience to advertisers. Easy access to new types of data is what powers many of these these changes and allows advertisers, among other things, the ability to target by audience as opposed to context. But what does that data really mean to a publisher and how do they manage... [read more]

Over the past few years publishers have seen lots of changes with how they can package up and sell their inventory and audience to advertisers. Easy access to new types of data is what powers many of these these changes and allows advertisers, among other things, the ability to target by audience as opposed to context. But what does that data really mean to a publisher and how do they manage and offer their data in a way that makes sense?

This month's SF AdPub is going to answer all of those questions and more thanks to the help of Raj Gajwani, who is the Sr. Director of Strategic Partnerships for the AdAdvisor division of TARGUSinfo. Since Raj manages platform partnerships, he has a ring-side seat as advertisers (and some brave publishers) are increasingly using audience targeting to complement direct buys and contextual targeting.  He previously worked at Adify, working closely with publishers and vertical ad networks.

Topics that Raj will cover include:

Managing channel conflict from RTB & audience targeting
How advertisers are using audience targeting data in RTB, including the different types of data â€

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