While B2B brands don’t always have the flash and sizzle of consumer brands, social media has the power to drive innovation, sales and success in every industry – consumer and enterprise alike. We'll focus on social media advice and best practices for B2B companies. Hear from some of the world’s leading B2B brands about leveraging social media as a competitive advantage and engaging with...
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While B2B brands don’t always have the flash and sizzle of consumer brands, social media has the power to drive innovation, sales and success in every industry – consumer and enterprise alike. We'll focus on social media advice and best practices for B2B companies. Hear from some of the world’s leading B2B brands about leveraging social media as a competitive advantage and engaging with and activating internal and external stakeholders. We'll discuss how to make the case within a B2B organization and to the C-suite to invest in social media, as well as how they measure impact within their respective companies.
Panelists:
- Ethan McCarty, Sr Mgr, Digital & Social Strategy, IBM
- Duane Schulz, VP, Brand & Social Mktg, Xerox Corporation
- Jeanette Gibson, Dir, Social Media Mktg, Cisco Systems
- Shanee Ben-Zur, Social Media Strategist, NVIDIA
- Melissa Chanslor, director & digital strategist, Text 100
http://schedule.sxsw.com/2012/events/event_IAP8760