Crafting an Online Presence

This class will discuss how to bring your blog, website, newsletter and social networking together to present a unified brand identity online. It will assume some familiarity and experience, but not expert level with all platforms and will focus mostly on the types of content to post and how to build a strategy that will help you reach and sustain your goals. The class will cover 5 main topics: ... [read more]

This class will discuss how to bring your blog, website, newsletter and social networking together to present a unified brand identity online. It will assume some familiarity and experience, but not expert level with all platforms and will focus mostly on the types of content to post and how to build a strategy that will help you reach and sustain your goals. The class will cover 5 main topics: The Importance of Social Media How to use social media to engage your clients, become an expert, & provide them with added value Brief Overview of Different Platforms Besides Twitter and Facebook, how can other platforms like forums, LinkedIn, email marketing, & YouTube fit in Crafting Your Message How to use each of the platforms to your advantage and what to say   Building Your Network Exploring the best ways to connect with influencers and customers Planning Your Strategy  Setting goals, scheduling time, & measuring results   Psss: if you are looking for a class focused entirely on branding, check out the other class Genevieve is teaching a week before this one, The Brand of You. As in all pariSoma CoLearning classes, snacks and beverages will be provided! For most of our classes, the maximum number of students is 19 so get your ticket *now*!   About your Instructor Genevieve Brazelton is the Co-Founder of Lightbox SF, a marketing and branding coaching service for creative entrepreneurs. She is the one who geeks out on creating Twitter lists, the finer points of client management, and creating social media strategies. She endlessly researches the newest ideas in creative and social media marketing so you don’t have to. Genevieve’s strength is her keen outside perspective and sometimes infuriating logic that puts structure to dreams and lays out paths to goals. Genevieve has lead workshops on branding, marketing and social media at the Conference of Creative Entrepreneurs, California College of the Arts, TechShop and through ArtSpan. She is a contributing blogger for Paper n Stitch, writes the Savvy Entrepreneur column for the SF Etsy Street Team blog along with being an active member of team.

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