This workshop is co-presented by Malcolm Levene, previous Personal Branding coach to Tony Blair and adviser to the Head of Production at the White House & Jorgen Sundberg, social media and branding specialist, dubbed a “social networking guru” by The Mail on Sunday.
“The Personal Branding workshop was a massive success”
– Helen Hodgkinson, Head of Talent Management, KPMG
WHAT YOU...
[read more] This workshop is co-presented by Malcolm Levene, previous Personal Branding coach to Tony Blair and adviser to the Head of Production at the White House & Jorgen Sundberg, social media and branding specialist, dubbed a “social networking guru” by The Mail on Sunday.
“The Personal Branding workshop was a massive success”
– Helen Hodgkinson, Head of Talent Management, KPMG
WHAT YOU WILL GAIN FROM ATTENDING THIS WORKSHOP
Our 5 steps will cover your Personal Brand from the Inside Out:
1. Define Your Personal Brand and Unique Message
The first thing we do is to figure out where your brand is at the moment and where you want to take it. By analysing what value you provide, who your target audience is and what is special about you, we can define your personal brand. We then work on the message you want to project, or what you want people to say about you when you’re not in the room.
2. Use Emotional Intelligence to Improve Your Influencing Skills
With emotional intelligence in place, you can improve relationships and your reputation measurably. You’ll also be able to convey charisma. We will demonstrate through exercises how you can test your level of awareness and how to increase this and make a noticeable change in your life.
3. How You Can Be a Great Communicator
Great communicators know how to make people feel great in their company. They have an ability to influence outcomes and encourage followership. In addition, they convey superb manners at all times. We will ask each of the group to communicate as they do normally, and with three steps, help them to raise their communication levels by several notches.
4. Maximise Social Media to Position Your Brand for Success
Some say your Personal Brand is equal to your Google search results. With the advent of social networking, everybody is a publisher and we should take control of our brands online. We will show you best practices, case studies and go through the main platforms (Blogging, LinkedIn, Facebook, Twitter) and other online tools you can use to bring your brand out to a greater audience.
5. Achieve Greater Well-Being with the Power of Positive Psychology
With generosity, optimism, gratitude and courage, we become more joyful, we flourish. Research done in the USA and the UK supports the fact that through very simple, easy-to-use, tried and tested exercises in resilience, we can transcend fear, emotional disruptions and disappointment. We will provide exercises/information that will help you to improve levels of positivity, optimism and that will strengthen your emotional resilience.
YOUR PRESENTERS
Malcolm Levene has been a Personal Branding coach for 20 years. He teaches people how they can significantly improve their business skills, their life-skills, and their businesses by developing their very own Personal Brand. His private clients have included Tony Blair, Alastair Campbell, Michael Marks CBE, Michael Gove MP and notable individuals from the world of business, politics and entertainment. Corporate clients include Prudential, The Bank of New York Mellon and Volvo. Malcolm is a columnist for the Huffington Post.
“Margaret Thatcher once said everyone needs a Willie. Today, every politician – and businessman – needs a Malcolm. He provides invaluable and objective advice which makes a real difference” - Ed Vaizey MP, Minister for Culture, Communications and Creative Industries.
Jorgen Sundberg is a Personal Branding, Social Recruiting and LinkedIn trainer helping companies position their people for success with strong online brands. He is a regular conference speaker and online Personal Brand authority; Jorgen has been interviewed and quoted in The Times, The Guardian, The Mail on Sunday & The Australian. His clients include Robert Walters, DHL, Intel, Adecco, Smurfit-Kappa and Plan UK.
“Jorgen Sundberg is a social networking guru” - The Mail on Sunday
TESTIMONIALS FROM PREVIOUS WORKSHOP ATTENDEES:
“Many thanks for yesterday’s fun and thought provoking event”
- Paul Hillan, Head of Leadership Academy, Tesco
“Whilst I tend to find these workshops challenging as they take me out of my comfort zone (the whole point of me attending this one), I did find the day valuable and took away many tips I will be using going forward”
- Claire Walters, HR Manager, M&G Investments / Prudential
“An excellent day! You covered a lot of ground that was very useful. Overall, you have helped me realize, there’s only one person in control at my own destiny. Me.”
- Mike Stevenson, Managing Director, MGS London
“I thought the day was very valuable and will certainly recommend it to others”
- Andrew Waller, Partner, Remit Consulting LLP
“Thank you very much for the day yesterday! It was a real eye opener, and I sure got the ‘nudge’ I was looking for, and I think it may not even have been in the direction I anticipated. Good stuff!”
- Mads Christensen, Director, Eurocom Worldwide
DETAILS
This event will be held on Wednesday the 28th of March 2012 from 9am to 5pm.
The venue is St. John Hotel, 1 Leicester St, WC2H 7BL, close to Leicester Square in Central London.
A delicious lunch and refreshments throughout the day will be provided at the hotel, please let us know in advance of any dietary requirements.
This course is available (standard, customised or tailored) for in-company groups. Please enquire.
The full day workshop, including lunch and refreshments, is £300 plus VAT, you can book using the form below or email jorgen@linkhumans.com to arrange for a bank transfer.
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