Consumers today expect more and more from your brand. While some would argue consumers now "own" your brand, Huge's Peter Wolfgang and Virginia Alber-Glansaetten counter with the notion that companies who’ve lost their brands to their consumers did so because they failed to remain relevant.
Please visit
http://schedule.sxsw.com/2012/events/event_IAP13545 to add this event to your...
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Consumers today expect more and more from your brand. While some would argue consumers now "own" your brand, Huge's Peter Wolfgang and Virginia Alber-Glansaetten counter with the notion that companies who’ve lost their brands to their consumers did so because they failed to remain relevant.
Please visit
http://schedule.sxsw.com/2012/events/event_IAP13545 to add this event to your SXSW schedule.