Tod Maffin presents: "One Click Away: Brand Loyalty in a Digital Economy"

Member Price: $49.11
Non-Member Price: $66.96

Listen closely. That click you hear? It's the sound of your customers leaving you.

In this era of the empowered consumer and websites that report the lowest prices on everything, it's mission-critical that organizations be proactive in deploying specific tactics aimed at earning and cultivating brand loyalty. Tod will demonstrate how... [read more]

Member Price: $49.11
Non-Member Price: $66.96

Listen closely. That click you hear? It's the sound of your customers leaving you.

In this era of the empowered consumer and websites that report the lowest prices on everything, it's mission-critical that organizations be proactive in deploying specific tactics aimed at earning and cultivating brand loyalty. Tod will demonstrate how quickly loyal fans can fall out of love with their "favorite" brands and offers precise action steps that need to be taken in order to maintain that loyalty.

Through a combination of specific social media tactics, including Facebook geo-targeting and consumer-site countering, he shares industry-specific examples and works with organizations to help turn an existing base of raving fans into life-long brand advocates.

(Tod Maffin is one of North America's leading digital marketing experts, specializing in campaigns for sectors from human resources to real estate to education. Recognized as a thought-leader in business innovation and strategy, Maffin sheds light on up-and-coming trends and technological advancements. His energetic, upbeat, jargon-free and highly entertaining presentation style ensures that audiences are not only captivated and engaged, but entertained and motivated. Maffin is one of very few speakers capable of bringing an audience to their feet in a standing ovation at 7:00 a.m.)

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