GigaOM's paidContent 2012

Today's digital content space is about looking for innovation without displacing what works. We are at a critical point in the transformation of the media business. The past year has seen the rise of tablets and the accelerated transition of magazines from print to digital; the rapid ascent of e-books and the slow descent of bookstores; more viewing of online video than ever but in... [read more]

Today's digital content space is about looking for innovation without displacing what works. We are at a critical point in the transformation of the media business. The past year has seen the rise of tablets and the accelerated transition of magazines from print to digital; the rapid ascent of e-books and the slow descent of bookstores; more viewing of online video than ever but in ever-decreasing lengths.

Digital advertising growth is maturing-and in some cases, slipping. If your responsibility is to make money from content, what should you do next?

If the answer was easy, we'd all be on vacation. It's not, so join us at paidContent 2012, our acclaimed media industry forum, for top-level discussion about what's working, what hasn't and what's showing the most promise. Key topic areas that we will investigate include:

*The future of publishing in a post-tablet world
*Content discoverability and its impact on business models
*The dynamics of the e-book market bull
*The app economy for content producers: holy grail or dead end?
*New thinking in pricing, tiering and bundling media
*Finding the apogee between creativity and business value
*Video's attention and revenue paradox
*Paywall payoff

Find out more here: http://bit.ly/zBY9mg

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