MarketingLab Launch: Somersby - The art of market creation

To celebrate the launch of the new student organization, MarketingLab, we have invited Carlsberg to talk about the creation of their product, Somersby.
With Somersby, Carlsberg broke new ground in product development. They give insight into the marketing of the number one alternative to beer and the challenges they faced in creating a new market.

MarketingLab is a student organization with... [read more]

To celebrate the launch of the new student organization, MarketingLab, we have invited Carlsberg to talk about the creation of their product, Somersby.
With Somersby, Carlsberg broke new ground in product development. They give insight into the marketing of the number one alternative to beer and the challenges they faced in creating a new market.

MarketingLab is a student organization with passion for marketing. Our aim is to bring students and professionals together to share knowledge and form bonds between the marketing industry and aspiring marketers.

- Learn more about MarketingLab and our message of creative marketing
- Get key-insigths to the challenges faced by market creators from Carlsberg
- Network with like-minded students from across programs, levels and nationalities

Join us at MarketingLab and get a chance to meet the people behind Somersby. Mingle with industry professionals and connect with students who have a passion for marketing.
Find out if MarketingLab could be the student organization for you.

Program:
17.30 – Arrival and refreshments
18.00 – Welcome and introduction to MarketingLab
18.30 – Refreshments and networking
19.00 – Carlsberg with Robert & Boisen
- Pernille Arnt (Carlsberg)
- Kim Boisen (Robert & Boisen)
20.00 – Mingling

Learn more at http://www.marketinglab.dk/events-3/

We look forward to seeing you!

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