Hitting Your Targets Using Content Marketing

The Single Most Critical Decision for Online Success
A lot of what marketing people do online –whether for business or personal blogging– tends to be haphazard. This is in part due to the constant influx of new tactics and information, but perhaps even more so because of lack of clear goals (or its larger cousin: vision).
Just like we don't just jump into our cars with the hope of... [read more]

The Single Most Critical Decision for Online Success
A lot of what marketing people do online –whether for business or personal blogging– tends to be haphazard. This is in part due to the constant influx of new tactics and information, but perhaps even more so because of lack of clear goals (or its larger cousin: vision).
Just like we don't just jump into our cars with the hope of getting somewhere useful, we need to know what it is that we're trying to achieve with our online presence. At the same time, there are many things we can achieve online, but we shouldn't pursue them all at once (see "haphazard" above). What to do?
In this session, we'll look at the main objectives for your content marketing, and help you choose what to do to hit your business or blogging targets.We'll begin defining how to pick the top three goals for you, and talk about how those goals will inform everything from website design, to content, to social media promotions.
You'll receive a handout with some recommendations on tactics to prioritize for each of the goals. Nando will illustrate with some examples and then we can open the floor to Q&A and actually help some attendees with their specific cases.
About the Presenter
Nando Cabán-Méndez (a.k.a. Nando Journeyman), co-organizer of the Austin Content Marketing Meetup, is an entrepreneur, designer, and online marketing consultant. Co-founder and principal at Sync Digital Marketing, an integrated, managed online marketing company.
He writes about design, branding and internet marketing for small business in his blog at CreativeJourneyman.com. He has been featured as a speaker on the topic of online marketing in regional chamber of commerce events, WordCamp, Meetups, and is regularly published in Seth Godin's online magazine UpMarket.

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