Content Marketing: Marketing a City The tourism industry, in many ways, is still dabbling in truly creative online content. Nick Iannitti, Director of Digital Marketing for Ottawa Tourism, shows us how destinations around the world, including Ottawa, have dared to enter unconventional territory with their marketing and have been rewarded for their efforts with stronger communities, more attention... [read more]
Content Marketing: Marketing a City The tourism industry, in many ways, is still dabbling in truly creative online content. Nick Iannitti, Director of Digital Marketing for Ottawa Tourism, shows us how destinations around the world, including Ottawa, have dared to enter unconventional territory with their marketing and have been rewarded for their efforts with stronger communities, more attention and traveler awareness far outside their usual boundaries. From unusual music videos to social contests, Ottawa Tourism is using content marketing as part of its strategy to chip away at the opinion that the city is 'just' a government town. About Nick Nick Iannitti is the Director of Digital Marketing at Ottawa Tourism and an avid follower of new media trends. During his career, he has developed and implemented online and mobile strategies for a number of international brands, including Microsoft, Vans, ABC Family and Ubisoft. An active member of the digital community, he has written and researched extensively on the subject of social media, gaming and digital marketing, and the role of brands, agencies and creative studios in the changing media landscape. In his current role at Ottawa Tourism, Nick has created a highly successful social media and video content strategy for the destination; conceiving widely spread video pieces such as The Canada Song and The Digital Christmas Song, which were featured on sites such as Forbes and Mashable. He continues to work to help pull Ottawa away from its stuffy reputation Nick has spoken at PCMA in San Diego on the topic of mobile strategy, Canada e-Connect in Toronto, CMA's Digital Marketing and nextMEDIA conferences, and Ottawa’s Television Animation Conference on the subject of Branded Entertainment, and has recently participated as a judge in the 2011 Canadian Tourism Awards, and the 2010 Creativity International Awards. Nick holds a degree in Mass Communications from Carleton University. About SMBOttawa For those of us interested in social media, it's about finding a community of peers, making connections, learning from and supporting each other. Since 2008, SMBOttawa (Social Media Breakfast Ottawa) has endeavoured to do this by bringing you interesting, entertaining and timely speakers along with lots of real networking time over our (mostly) monthly Breakfasts. Breakfast events are 90 minutes in length, focusing on providing an opportunity for attendees to meet each other. To spark conversation, we invite a guest speaker to lead a presentation and discussion. Breakfast Agenda 7:30 AM Arrival, coffee and pastries, networking 8:00 AM Introductions, guest speaker's presentation 8:30 AM Questions 8:40 AM Thank yous, announcements, more networking 9:00 AM We're done! On with your day! Registration Registration is presently limited to the Eventbrite online ticketing system and its method of payments only. We welcome last minute registrations however the SMBOttawa organizers cannot accept cash payment at the door.