DEFINING DIVA
“Smart is Sexy”
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"Celebrating the Smarts and Hearts of Leading Ladies in Business"
We are excited to be producing a fresh, new, red-carpet fashion event called DEFINING DIVA – Hosted by E! Network’s Celebrity Fashion Stylist, Marcellas Reynolds. The event will include a runway fashion show as well as a Passion Show - showcasing strong, executive women making a difference in the world.
Jacqueline Gonzalez, Emmy Award Winner and Executive Director of the NY Emmys (NATAS), is confirmed to appear in our Passion Show. The event will be filmed in High Definition by an Emmy Award Winning film company, Dean Love Films.
The event will be broadcasted LIVE to millions of households worldwide on TV, Smart Phones, and Internet on iFAME TV via Roku! The Roku box is host to all major networks including Netflix, Hulu Plus, Pandora, Amazon, AOl, Disney, etc. It is in over 3,000,000 households nationwide, plus Ireland and UK. It is currently outselling Apple TV, 2 to 1.
The tagline is "Smart is Sexy" -- the idea behind the Passion Show is to spotlight intellect, drive, and ambition as being fashionable while also sharing tips and inspiration in a 5-10 minute lecture. Think "Fashion Week meets TED".
We want to encourage all women -- especially the younger generation -- to focus on inner beauty as much as, if not more than, outer beauty. The term "Diva" used to carry a negative connotation. Today, women like Michelle Obama and Beyonce are considered Divas: strong, intelligent women doing Good and changing the world. We want to amplify that perception.
The event is taking place at 404 NYC on May 17th 2012, and will consist of:
- Makeup Competition - Sponsored by Motives Cosmetics
- Runway Fashion Show
- Celebrity TV Host Marcellas Reynolds – E! Network
- Passion Show - Spotlighting Executive Divas
- Broadcasting LIVE to over 3 million households on iFAME TV - a Roku network
- Jacqueline Gonzalez: Emmy Award Winner/Executive Director of the NY Emmys (NATAS) to appear in Passion Show
- Red Carpet
- Special Guests
- Emmy Award Winning Film Company
- Luxury Giveaways & Door Prizes
- Live Musical and Dance Performances
- Hors d' Oeuvres & Specialty Desserts
- Handbag Drive - Attendees who donate 2 or more handbags at the door will be entered into various raffles for luxury giveaways throughout the night. Women's handbag donations will benefit the New York programs of Dress for Success Worldwide.
Attire: Chic/ Cocktail
21+ to enter
An EvI Enterprises | Hanna Gedy | Mc & Moda Production