Dan Hill is a recognized authority on the role of emotions in consumer and employee behavior with over a decade of experience operating his scientific, emotional insights consultancy: Sensory Logic, Inc. One of the company’s unique research tools is facial coding, as highlighted in Malcolm Gladwell’s bestseller Blink and the former FOX TV show “Lie to Me."
Emotionomics @Retail...
[read more] Dan Hill is a recognized authority on the role of emotions in consumer and employee behavior with over a decade of experience operating his scientific, emotional insights consultancy: Sensory Logic, Inc. One of the company’s unique research tools is facial coding, as highlighted in Malcolm Gladwell’s bestseller Blink and the former FOX TV show “Lie to Me."
Emotionomics @Retail
Audience: Entrepreneurs, managers, management in retail
275,- (early bird special: incl signed book Emotionomics when subscribing befrore 15-04) Do you want to join the experience? Send an e-mail to sander@performance-solutions.eu or sign up at this event!
‘How emotions really determine your success’
It is clear in the modern business world that creating and cultivating a positive emotional connection is essential. Essential to selling and building brand equity with customers. Essential to creating a cohesive and efficient workforce. Breakthroughs in brain science have revealed that people are primarily emotional decision-makers. Many companies have not yet accepted that fact, ignoring emotion in favor of rationality and efficiency. Even fewer have acted on it.
‘Building the emotional connection’
Emotionomics looks at emotions in terms of business opportunities, both in the marketplace and in the workplace. In today's highly competitive marketplace where many products look alike, a product's emotional benefit can make the difference. Moreover, a company with an emotionally engaged workforce will undoubtedly achieve competitive advantage. Dan Hill uses facial coding, the best means of measuring and managing the emotional response of customers and employees, to show how to leverage emotions for business success. Since prehistoric times, humans have intuitively understood how to read each other’s faces. Hill and his colleagues have updated this ancient art to enable companies to determine accurately what consumers and employees truly feel about them and their products – which is different from what they tell researchers. Dan Hill shows how to leverage emotions for business success in branding, product design, advertising, sales, customer satisfaction, leadership, and employee management. Emotions matter, and his book will help readers not only step closer to customers and employees, but also to step ahead of competitors.
‘The secret to overcoming resistance and building trust’
Dan Hill is the founder and president of Sensory Logic, Inc., a scientific, research-based consultancy that specializes in gauging and enhancing consumers’ sensory-emotional connection to branded offers through advertising, sales and company culture. Sensory Logic’s unique tool is facial coding, the split-second realtime analysis of people’s intuitive, emotional response based on their facial muscle activity. In addition to being a published author, Hill has appeared a.o. on CNN, FOX and MSNBC. As a recognized authority on emotion in business, he also is a sought-after speaker all over the world
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