Always On: Real-Time Marketing with Rebecca Lieb

Once marketers could rely on well-established methods of distribution like print and TV to get their messages heard. Now, as the consumer’s voice gets more powerful, so too does the urgency to track, understand and respond to a real-time audience.

Maintaining relevance in that crowded marketplace will hinge on much more than an organization's ability to establish a presence on social... [read more]

Once marketers could rely on well-established methods of distribution like print and TV to get their messages heard. Now, as the consumer’s voice gets more powerful, so too does the urgency to track, understand and respond to a real-time audience.

Maintaining relevance in that crowded marketplace will hinge on much more than an organization's ability to establish a presence on social sites like Facebook and Twitter and interact with their followers. It’s about harnessing real-time tools to quickly identify opportunities and seize them--before the competition.

At Altimeter Group, Rebecca Lieb works with Fortune 500 companies and other world-class organizations to help them stay abreast of--and ahead of--trends that are reshaping business. In this webinar, she will arm you with the key best practices and strategies that will help you capture and capitalize on the opportunities available on the real time web.

SocialFlow is the first social media optimization technology to apply a scientific approach to understanding the real-time value of content on the social graph. With unparalleled access to the Twitter and Facebook data streams, the company developed the SocialFlow AttentionScore™ technology that is able to understand and quantify audience, attention, topics and engagement to provide an accurate value assessment of social media content for brands and businesses.


Register for Free:

https://www4.gotomeeting.com/register/167850495


A sneak peak message from Rebecca:

http://youtu.be/pUclfZjNXgk

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