Always On: Real-Time Marketing with Rebecca Lieb

Always On: Real-Time Marketing with Rebecca Lieb · Thursday, April 19, 2012 from 1:00 PM to 2:00 PM

  • Amanda McCormick
Once marketers could rely on well-established methods of distribution like print and TV to get their messages heard. Now, as the consumer’s voice gets more powerful, so too does the urgency to track, understand and respond to a real-time audience.

Maintaining relevance in that crowded marketplace will hinge on much more than an organization's ability to establish a presence on social sites ... [read more]
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