The Humor Code: The Science of Funny (and not so funny) Marketing

Although humor can be an inexpensive yet powerful way to cut through a cluttered marketplace, it also can wreak havoc on your brand. So when and how should use humor when communicating with your customers?

Professor Peter McGraw and Joel Warner believe they've figured out the answer. The two have launched the Humor Code, an around-the-world exploration of what makes things funny that... [read more]

Although humor can be an inexpensive yet powerful way to cut through a cluttered marketplace, it also can wreak havoc on your brand. So when and how should use humor when communicating with your customers?

Professor Peter McGraw and Joel Warner believe they've figured out the answer. The two have launched the Humor Code, an around-the-world exploration of what makes things funny that they're chronicling on Wired.com, Huffington Post and Psychology Today, and that will culminate in a book to be published by Free Press in 2013. Thanks to esoteric research such as a "Mad Men"-inspired drinking experiment with one of the top creative ad teams in New York and a collaboration with the National Campaign to Prevent Teen and Unplanned Pregnancy to figure out just how many dick jokes they should include in their sex-ed PSAs, McGraw and Warner are zeroing in on the kind of humor that sells, and the kind that doesn't.


Contact: @PeterMcGraw @HumorCode

Please click "Count me in" if you plan to attend this event. This helps the organizer know how many to expect. However, space can be limited, and this does not guarantee there will be a spot for you. Plan to arrive early if it looks like this event might run over capacity.

Copy and paste a Youtube link below submit

Copy and paste a Slideshare link below submit