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X-WR-CALNAME:The Humor Code: The Science of Funny (and not so funny) Marketing - Marketing on Plancast
X-WR-CALDESC:Although humor can be an inexpensive yet powerful way to cut through a cluttered marketplace, it also can wreak havoc on your brand. So when and how...
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DTSTART;TZID=UTC:20120517T130000Z
DTEND;TZID=UTC:20120517T130000Z
UID:a504923@plancast.com
SUMMARY:The Humor Code: The Science of Funny (and not so funny) Marketing
DESCRIPTION:Although humor can be an inexpensive yet powerful way to cut
 through a cluttered marketplace\, it also can wreak havoc on your
 brand. So when and how should use humor when communicating with
 your customers?\n
  \n
 Professor Peter McGraw and Joel Warner believe they&#039\;ve
 figured out the answer. The two have launched the Humor Code\, an
 around-the-world exploration of what makes things funny that
 they&#039\;re chronicling on Wired.com\, Huffington Post and
 Psychology Today\, and that will culminate in a book to be
 published by Free Press in 2013. Thanks to esoteric research such
 as a &quot\;Mad Men&quot\;-inspired drinking experiment with one
 of the top creative ad teams in New York and a collaboration with
 the National Campaign to Prevent Teen and Unplanned Pregnancy to
 figure out just how many dick jokes they should include in their
 sex-ed PSAs\, McGraw and Warner are zeroing in on the kind of
 humor that sells\, and the kind that doesn&#039\;t.\n
 \n
 \n
 Contact: @PeterMcGraw @HumorCode \n
 \n
 Please click &quot\;Count me in&quot\; if you plan to attend this
 event. This helps the organizer know how many to expect.
 However\, space can be limited\, and this does not guarantee
 there will be a spot for you. Plan to arrive early if it looks
 like this event might run over capacity.\n
 When: Thursday\, May 17\, 2012 from 1:00 PM to 2:00 PM\n
 Where: BMOCA 1750 13th Street\n
 Attendees: 173 http://plancast.com/p/atln
URL:http://plancast.com/p/atln
CATEGORIES:Marketing,Science
DTSTAMP:20120406T172659Z
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