User Experience for Lean Startups

User Experience is one of the most challenging and least understood aspects of creating a product...and yet it will make or break your product. Join the LUXr team to learn Lean Startup methods that help you both make the right product, and make your product right. This 1-day workshop covers 4 topics:  Lean UX Basics Get introduced to practical UX techniques in a Lean Startup context.... [read more]

User Experience is one of the most challenging and least understood aspects of creating a product...and yet it will make or break your product. Join the LUXr team to learn Lean Startup methods that help you both make the right product, and make your product right. This 1-day workshop covers 4 topics:  Lean UX Basics Get introduced to practical UX techniques in a Lean Startup context. You'll learn how a healthy intersection between product management, UX, and development can set up your team to work together so that great product UX is an inevitable outcome.Customer Development Interviews & Generative Research Gain the necessary skills to effectively talk to your customers. You'll survey the worlds of generative and evaluative research and learn the differences between them. You'll learn interview techiques, create a topic discussion guide and practice interviewing. Developing product and interface ideas Ideation, iteration, sketching...the magic happens here. You'll learn to create many ideas in minutes and how to use information gleaned from customer interviews to create scenarios of use. Then you'll sketch-prototype the ideas and prioritize the best ideas to pursue.Quantitative and Qualitative Evaluation Learn how to best match your questions, hypotheses and unknowns with the right research methods. You'll participate in an in-depth discussion about quantitive vs qualitative research, including a review of common research questions, case studies and a survey of tools like 5-second-test and usertesting.com. (And in each section you'll get hands-on practice.)   This event is scheduled for Monday, May 14 at the LUXr Studio in San Francisco, CA.

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