Informatica MDM Forum

The Informatica MDM Forum takes place on Tuesday 22 May (09.00 – 13.30) at the Grange City Hotel in London. This forum will provide insight into the very latest trends, strategies and best practices for maximising business outcomes from Master Data Management (MDM) initiatives.

The MDM landscape is constantly evolving – driven by epic growth in data volumes, complexity, diversity, and... [read more]

The Informatica MDM Forum takes place on Tuesday 22 May (09.00 – 13.30) at the Grange City Hotel in London. This forum will provide insight into the very latest trends, strategies and best practices for maximising business outcomes from Master Data Management (MDM) initiatives.

The MDM landscape is constantly evolving – driven by epic growth in data volumes, complexity, diversity, and velocity. This forum will help you gain a deeper understanding of what these changes mean in terms of implementing, managing, and evolving MDM initiatives to support cloud applications and Big Data from social media participation, call detail records, and sensor technologies.

Harnessing the power of Big Data from social media networks such as Facebook, Twitter, and LinkedIn results in a single version of customer master data which has previously been unimaginable – leading to a greater understanding of market behaviour and truly personalised customer service.

This evolving MDM landscape is riddled with pitfalls and technical challenges. But if the right approach is adopted and the correct strategy is put in place, then the business potential is unprecedented.

What you will learn during this half day event:

• How multidomain MDM addresses complex, multidimensional business problems with the creation of real-time, unified views of any master data that is fragmented across different systems – such as customers, accounts, households, employees, and the relationships among them.

• How to build a compelling business case for MDM which quantifies and articulates the value of MDM in business terms – not technical “geek speak”.

• How to overcome common obstacles to MDM adoption.

• Recommendations on delivering measurable ROI from MDM initiatives.

• The relationship between MDM, Data Quality and Information Governance.

• How to expand your MDM initiative so social media interaction data from Facebook, Twitter, and LinkedIn is supported – resulting in a greater understanding of market behaviour and personalised customer service.

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