Selling in a Buyer Centric World

Buyers today are tuning out traditional marketing messaging . Markets are mature, saturated, and cluttered with vendors. You’re finding it difficult to rise above the noise. With so many options to choose from, buyers are increasingly overwhelmed making decision making more difficult. And decision makers are further insulating themselves from vendors.

Conversely, buyers are participating on... [read more]

Buyers today are tuning out traditional marketing messaging . Markets are mature, saturated, and cluttered with vendors. You’re finding it difficult to rise above the noise. With so many options to choose from, buyers are increasingly overwhelmed making decision making more difficult. And decision makers are further insulating themselves from vendors.

Conversely, buyers are participating on social websites and forums to tap into the “collective knowledge” of the market to solve business problems. They have their own unique “collaborative buying process” to help their team (internal and external) with consensus building and decision-making. They have to build a more “strategic contextual business case” that’s relevant in their own world (about 60-70% of the total buying process), before they reach out to only those vendors that make their “short list.”

With this growing disconnect between buyers and vendors, buyers’ expectations of sellers are changing.

This session will explore developing customer relationships, influencing requirements, and driving sales in this new buyer-centric environment.

In this session we will:

Discuss the “buyer-centric” approach
Take a look at the social market snapshot of the CRM market to showcase the opportunity each of us have to “lead the market with buyer, not with product.” Begin to build a road map to help guide you through this evolution (buyer-centric marketing, network selling, customer adoption

Speaker: Judy Mod, principal of Social Gastronomy

WOMEN ONLY ....

Register at: http://www.eventbrite.com/event/2980688319

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