*Co-Presented by Cision, evolve24, PR Newswire & the Public Relations Society of America (PRSA)
*Co-Sponsored by Mango! Creative Juice & On the Record . . . Online
SAVE $100 WHEN YOU REGISTER BY MARCH 31, 2010!
http://www.prsa.org/Conferences/DigitalImpact/
We live in a constantly evolving digital age. Are you maximizing your online presence? The PRSA 2010 Digital Impact Conference focuses on the online intersection of tools and conversations — the place you need to be to successfully reach your audiences and ensure your future.
During the past “digital decade” the public relations profession has witnessed and participated in the struggles to adopt new technologies and methods in order to create better, deeper relationships with our stakeholders. As we bring together all of the various conversations occurring on interactive platforms around the Web and, increasingly, in the mobile sphere, we are now facing a whole new set of challenges and opportunities.
With this in mind, the PRSA 2010 Digital Impact Conference will offer you new knowledge and insights about:
- LESSONS LEARNED from a digital decade.
- PUBLIC RELATIONS OWNERSHIP of social media tools and strategies.
- NEW CHALLENGES AND SOLUTIONS in technology and methodology.
- WHAT'S WORKING FOR BRANDS … and what isn’t.
- WHAT YOU NEED TO GET HIRED and stay competitive.
- WHT YOU SHOULD APPLY and how to apply it.
- TRUST. What has changed and where does trust exist?
- THE FUTURE OF SOCIAL MEDIA how to incorporate the next round of social media tools.
With Keynote Speakers:
JEREMIAH OWANG, partner, Altimeter Group
JENNIFER PRESTON, social media editor, NY Times
GABRIEL STRICKER, director, Global Communications & Public Affairs, Google, Inc.
Learn from today’s DIGITAL INFLUENCERS covering hot social media topics including:
HOW TO CREATE A SOCIAL MEDIA PLAN
Build Community and Brand Awareness Through Strategic Social Communications
DEIRDRE BREAKENRIDGE, president and executive director, Communications, Mango! Creative Juice
CISCO CONNECTS WHERE IT MATTERS
A B2B Social Media Case Study
LASANDRA BRILL, manager, Service Provider Web & Social Media Marketing Group, Cisco Systems
LEVERAGING SOCIAL MEDIA FOR THE UNILEVER BRANDS Get Heard in a Sea of Voices
STACIE BRIGHT, senior communications marketing manager, Unilever
ERASING THE LINES
How Toyota Integrated Its Approach to Social Media
SCOTT DEYAGER, social media supervisor, Toyota, Motor Sales, USA; and
DOUG FRISBIE, national social media and marketing integration manager, Toyota Motor Sales, USA
ARE BRAND AMBASSADORS FOR ME?
How to Get Customers and Clients to Spread Your Marketing Message
PAUL GILLIN, author, speaker, online marketing consultant, Paul Gillin Communications; and
DAVE BALTER, founder and CEO, BzzAgent, Inc.
PR3.0
Where the PR Industry is Headed
PETER HIMLER, founder/principal, Flatiron Communications LLC;
KAMI WATSON HUYSE, president and chief operating officer, Zoetica; and
JOE JAFFE, president and chief interruptor, Crayon
GLOBAL MARKETING VIA SOCIAL MEDIA AND E-COMMERCE How to Outpace the Competition ANDREW LARK, vice president, Dell
THE BUSINESS CASE FOR PUBLIC RELATIONS
Help Your Clients, CEO and Others Understand the Value of PR - and You
WILLIAM MURRAY, CAE, president and COO, Public Relations Society of America; and
KAMI WATSON HUYSE, APR, president and chief operating officer, Zoetica
SOCIAL MEDIA & CORPORATE IDENTTITY
Create the Authoritative Voice for Your Brand
MICHAEL PRANIKOFF, global director, Emerging Media, PR Newswire
ARE WE THERE YET?
How to Develop a Corporate Social Media Policy JEREMY RAWITCH, manager, customer and ethnic communications, corporate communications, Southern California Edison
NEWS AT THE SPEED OF TMZ
How to Reach Millennials
KEVIN RODERICK, director, UCLA Newsroom, University of California, Los Angeles
FACEBOOKING THE U.S. MARINE CORPS
How the Few and the Proud Use Social Media COLONEL BRYAN SALAS, director, U.S. Marine Corps Public Affairs
SMART POWER AND NEW MEDIA
How the U.S. Department of State is Using the Tools of 21st Century Statecraft DANIEL SCHAUB, acting director, digital communications and senior Web manager, Department of State, Bureau of Public Affairs
PEOPLE-POWERED THINKING
How to Nuture Connected Customers
DEBORAH SCHULTZ, partner, Altimeter Group
RAPID-FIRE REACTIONS
Prepping an Online Crisis Team to Respond in Real-Time
HEIDI SULLIVAN, vice president, Media Research, North America, Cision, and
SHASHI BELLAMKONDA, social media swami — aka director of social media, Network Solutions
HOW TO COMMUNICATE LIKE GOOGLE
Beta Test, Then Refine Your Communications Tools GABRIEL STRICKER, director, global communications and public affairs, Google, Inc.
ENGAGED SOCIAL INTELLIGENCE
How to Build Stakeholder Strategies Through Integrated Media Analytics
SCOT WHEELER, vice president, Marketing, Strategy and Services, evolve24
JASON FORGET, communications manager, GE Energy
Plus Digital Impact Conference co-chairs provide you with their insights and answers to your questions in their daily wrap-up sessions and the Friday interactive networking luncheon.
ELIZABETH ALBRYCHT, university lecturer, Paris, France and research fellow, Society for New Communications Research; and
ERIC SCHWARTZMAN, independent online communications consultant and producer, "On the Record.Online" public relations podcast
And more!
Click here to download the PDF brochure:
http://www.prsa.org/Conferences/DigitalImpact/PRSA2010DigitalImpactConfbrochure.pdf
View presentations and blog posts from the 2009 Digital Impact Conference:
http://comprehension.prsa.org/?cat=74
Why wait? Save $100 when you register for the Digital Impact Conference by March 31, 2010.
http://www.prsa.org/Conferences/DigitalImpact/
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