The Power of Unpopular: Book Reading & Signing at The Tattered Cover - LoDo

PRSA Colorado, the Mile High Social Media Club, and The Tattered Cover - Denver's premier independent bookseller - are pleased to welcome Denver's own Erika Napoletano during her book tour for The Power of Unpopular. She will be appearing at the LoDo location on Wednesday, May 9 at 7:30pm for a presentation and book signing.

Released on March 20 by John Wiley & Sons, The Power of... [read more]

PRSA Colorado, the Mile High Social Media Club, and The Tattered Cover - Denver's premier independent bookseller - are pleased to welcome Denver's own Erika Napoletano during her book tour for The Power of Unpopular. She will be appearing at the LoDo location on Wednesday, May 9 at 7:30pm for a presentation and book signing.

Released on March 20 by John Wiley & Sons, The Power of Unpopular has received (gasp) rave reviews from across the business book world. The book made it's debut at South by Southwest Interactive 2012 to a standing room-only crowd (even when the audience was faced with the lure of free breakfast burritos just around the corner), and readers of the book agree: author Erika Napoletano brings a bit more to the business book table than the traditional knife and fork.

She'll cut ya with 'em.

About the Event

What you won't hear on May 9th:

* Quotes from the Dali Lama, Steve Jobs, or other fantastical figures.
* Case study examples from Apple, Southwest Airlines, Zappos, or other behemoth brands.
* Buzzwords like engage, overarching, pivot, or integrate.

What's guaranteed to happen during the evening:

* You'll laugh. Lord have mercy - why would you come to an event on a Wednesday night where you couldn't laugh? If you don't laugh during the event, Erika will happily tickle you so you get your money's worth.

* You'll change the way you think about how every brand you love became a brand that you love...and leave with inspiration to build the same type of brand.

* You'll discover the one reason you're allowed to be in business each day (and it's not what you think).

*You'll rethink "unpopular" and what it means to the success of your business...and perhaps, your life.

Learn about the author:
http://www.erikanapoletano.com

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