User Experience is one of the most challenging and least understood aspects of creating a product... and yet it will make or break your product. Join Kate Rutter of LUXr.co to learn Lean Startup methods that help you make the... [read more]
Join LUXr, in conjunction with Startup Hawaii and The Box Jelly, for a 2-day workshop on User Experience for Lean Startups.
User Experience is one of the most challenging and least understood aspects of creating a product... and yet it will make or break your product. Join Kate Rutter of LUXr.co to learn Lean Startup methods that help you make the right product, and make your product right.
This 2-day workshop covers 4 topics:
Lean UX Basics
Get introduced to practical UX techniques in a Lean Startup context. You'll learn how a healthy intersection between product management, UX, and development can set up your team to work together so that great product UX is an inevitable outcome.
Customer Development Interviews & Generative Research
Gain the necessary skills to effectively talk to your customers. You'll survey the worlds of generative and evaluative research and learn the differences between them. You'll learn interview techniques, create a topic discussion guide and practice interviewing.
Developing product and interface ideas
Ideation, iteration, sketching...the magic happens here. You'll learn to create many ideas in minutes and how to use information gleaned from customer interviews to create scenarios of use. Then you'll sketch-prototype the ideas and prioritize the best ideas to pursue.
Quantitative and Qualitative Evaluation
Learn how to best match your questions, hypotheses and unknowns with the right research methods. You'll participate in an in-depth discussion about quantitive vs qualitative research and identify the right strategies for your project.
This event is scheduled for Saturday and Sunday, June 2-3, 2012 at The Box Jelly, Honolulu HI
Kate Rutter, Co-Founder & Principal
Kate is a strategist and designer with a talent for bringing companies and customers closer together through lean strategies, inventive design and participatory practices. Before joining LUXr, Kate was with Adaptive Path, where she specialized in user research and design for complex and emerging digital systems, bringing customer empathy and collaborative design practices to companies such as Nokia, Travel+Leisure Publishing, Globo Networks, and Greenpeace.
Her background spans technology, marketing, interactive media, business management and organizational development. She’s worked with corporations, nonprofit organizations and early stage companies to help them rapidly grow, change and successfully chart new paths in ambiguous times and shifting markets.