To attend, buy tickets at
http://viralmarketingparisoma-parimeetup.eventbrite.com/
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Any business, especially startups, is focused on growth and customer acquisition. The most explosive, sustainable, scalable, organic, and inexpensive growth comes from viral marketing. In its simplest form, viral marketing is defined as customers marketing products to other customers. Nothing beats viral marketing in terms of assuring growth, and the fastest growing businesses, such as Facebook, Twitter, Groupon, are successfully deploying viral growth strategies.
This class covers viral growth techniques, tools and channels, and teaches class participants how to leverage them in real business scenarios. The learning goals include concrete strategies and a means of building, testing, improving and implementing viral growth mechanisms, making them a part of clientsâ workflow, and empowering and teaching clients to âgo viralâ, thus bringing new clients and growing the business organically.
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At the end of this session, class participants will:
Be able to apply fundamental viral growth strategies to sales, business development and marketing tasks of any products or services
Understand the development of a viral growth strategy and its implications for business development, and business-to-business and business-to-consumers sales and marketing
Be able to analyze existing products / services from the point of view of viral growth goals, and to suggest specific strategies for improvement and/or implementation of viral growth mechanisms.
Psst this class is intended for students working for small businesses or startups on a shoestring or with limited budgets who need quick, quantifiable strategies to grow the customer base and revenue stream.
As in all pariSoma CoLearning classes, snacks and beverages will be provided!
For most of our classes, the maximum number of students is 19 so get your ticket *now*!
About your Instructor
Igor Shoifot is:
-> a viral gardener of purely organic dreams, meaning he ran 12 startups:
co-founded and ran Fotki.com, the largest indi photo site (5M users, 2B photos)
ex CEO of Microsoft WebTV's largest portal, EpsylonGames (6% of all WebTV traffic)
launched profitable start-ups in games, education, VOD, VoIP and publishing
founded and sold "vInternship" to Manhattan Institute
-> a loving dream-catcher and idealistic dispatcher, by acting as a looked-up-to adviser, investor and consultant:
investor in such dashing startups as Ninua, rollApp, PeekYou, Wanelo, Tracks, Gild, Socialize, 1-Page, Undrip, HotList, etc.
advised such rising stars and budding flowers as 4Shared, Depositphotos, LiveExpert, ScaleGenomics, StartupMonthly, Kuznech, etc.,
consulted numerous investors: Fidelity Investments, DE Shaw, Advent and Norwest Venture Partners.
-> an eternal student of literary and visual arts, by presenting his work to the masses:
interviews and articles in The Wall Street Journal, Venture Beat, San Francisco Examiner and many other publications
a frequent Internet industry panelist, moderator and mentor at BizSessions, SVOD, TechCoire, TEC Global, Stanford's Recreating Silicon Valley, DeepDive, StartupMonthly, FastForward, VC Task Force, etc.
photographer and writer on business and technology
author of novels on life's creative surprises
-> a cool company for a cup of philosophical tea, as he has been taught and has educated extensively:
armed to the virtual teeth with a PhD, MBA and MA degrees, Igor taught graduate and undergraduate courses at UC Berkeley, New York University, UCSF and other schools, and lectured at Stanford on viral marketing, entrepreneurship and e-business.
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To check out other pariSoma CoLearning classes, click here.
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