The mobile gaming landscape is growing at an exponential rate and becoming more complex than ever. Mobile gaming has a stand-alone market, but mobile gaming technology is also being incorporated into branded marketing strategies in rapidly increasing numbers.
On a stand-alone basis, mobile games continually lead the top grossing charts for driving signficant investment and capital. But...
[read more] The mobile gaming landscape is growing at an exponential rate and becoming more complex than ever. Mobile gaming has a stand-alone market, but mobile gaming technology is also being incorporated into branded marketing strategies in rapidly increasing numbers.
On a stand-alone basis, mobile games continually lead the top grossing charts for driving signficant investment and capital. But with the rise in opportunities also comes the rise in competition, and today's mobile games market is no exception.
On the marketing side, savvy brands are incorporating game-like promotional experiences into their mobile mix to encourage customer / potential customer engagement.
This session of Mobile Monday Detroit will focus on today's trends in mobile gaming - from both the stand-alone and marketing perspective.
For those interested in stand-alone mobile gaming, we will review key business models, monetization and marketing strategies. We will also review best practices and what to consider when entering the games market or seeking to grow your mobile games business.
For those interested in utilizing mobile gaming technology as part of a marketing strategy for brands they represent, we will delve into a range of game-types from win-wheels and photo hunts on mobile sites to robust games built in native apps. We will also review case studies across industries, and highlight new opportunities for marketers when bringing mobile gaming into the marketing mix.
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OUR SPEAKERS:
Matt Tuburgen, Mobile Business Development/Strategy, TechSmith
Matt's background consists of over 10 years experience in mobile apps and games. He has served in senior management positions for American Greetings, THQ and W3i along with supporting multiple successful startups. His background includes media acquisitions, product management and business development with partners spanning NFL to Disney. Most recently, Matt served as head of Recharge Studios, a mobile gaming investment fund supporting freemium mobile gaming businesses. In addition to Recharge Studios, Matt also deployed a $10 million mobile game investment fund.
Matt recently relocated his family back to his home state of Michigan and currently is supporting TechSmith Corporation in its emerging mobile and cloud business units. Matt also serves as an advisor to multiple mobile organizations including SlideMe, a leading third-party mobile app store, and Taptica, a leading mobile advertising network.
Anny Woo, Director of Product Innovation, ePrize
As Director of Innovation - Mobile at ePrize, the global leader in digital engagement, Anny develops products for the mobile channel, identifies emerging mobile trends, communicates external research findings, brainstorms concepts and develops benchmarks. She has held a variety of positions in marketing services/promotions for 13 years, and has worked on projects for a variety of national advertisers. Prior to ePrize, Anny worked at Livonia-based Valassis where she managed and grew the CRM business.
Mike Pedersen, Founder, AdAdapted
Mike Pedersen has over 10 years of software development experience in the marketing technology space. In his most recent position, he led development for Amplifinity, an enterprise-class marketing platform used by clients including DIRECTV, Visa and ESPN. Mike is an expert at building scalable marketing technology, and has been particularly focused on creating the user experiences and analytics required by the Fortune 500. Before Amplifinity, Mike also worked with high-profile companies, including Gray Global, Sears and the University of Michigan.
Molly McFarland, CMO, AdAdapted
Molly McFarland has 6 years of sales and marketing experience. For the past 2.5 years, she held the Director of Marketing position at Amplifinity, a marketing technology company that targeted large brands and agencies. At Amplifinity, Molly designed and executed a cross-channel sales and marketing strategy, as well as assisting in raising Series A funding. Molly is proficient in both marketing and direct selling of scalable marketing platforms to the enterprise-class.
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A CHANCE TO WIN:
Turn in your business card at the Mobile Technology Association of Michigan table located in the Compuware cafeteria for your chance to win a copy of Matt Tubergen's 'Mobile Freemium Games Playbook'. Two copies will be awarded; winners will be selected and announced at the end of the event.
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LOCATION:
Once again Mobile Monday Detroit will take place at Compuware headquarters in downtown Detroit, and as always, attendance is FREE, but advance registration is required for security purposes. Free parking is available (with ticket validation at sign-in) in Compuwareâs parking deck directly behind the headquarters building, and refreshments will be served.
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SPONSORSHIP:
Mobile Monday Detroit is sponsored by Mobile Monday Michigan, Compuware and the Mobile Technology Association of Michigan.
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