IBM Social Business Chat with Industry Experts -- IBM Austin Labs

The local innovation economy is booming with the Austin tech start-up scene recently ranked the #2 hot spot in the U.S. From high tech to health care, Austin is nationally known for driving innovation in hot growth sectors. Another key growth sector in Austin is the rise of social networking and analytics. According to Forrester Research, the market opportunity for social enterprise apps is... [read more]

The local innovation economy is booming with the Austin tech start-up scene recently ranked the #2 hot spot in the U.S. From high tech to health care, Austin is nationally known for driving innovation in hot growth sectors. Another key growth sector in Austin is the rise of social networking and analytics. According to Forrester Research, the market opportunity for social enterprise apps is expected to grow at a rate of 61 percent through 2016, reaching $6.4 billion. By bringing social networking into the workplace and embracing analytics, organizations are changing the very fabric of how they conduct business. They are connecting their employees, business partners and customers through the use of social tools and technology. They are inserting social concepts into traditional business processes to increase efficiency and streamline operations. They are using analytics to measure customer sentiment, preferences and purchasing behaviors. Using social networking and analytics at work, organizations are deepening customer relationships, generating new ideas faster, quickly and easily identifying expertise, enabling a more effective workforce and ultimately driving their bottom line. On Monday, May 21, IBM will host an interactive discussion at its Austin Research Lab focused on how organizations are embracing analytics and social networking, creating Social Businesses and transforming the way they do business. The event will feature lively discussions between industry experts, IBM executives, local organizations and venture capitalists.   WHAT: IBM Social Business Chat with Industry Experts WHO:  Industry experts and influencers including IBM executives, business partners, venture capitalists, and clients WHEN: Monday, May 21, 5:30-8:00 p.m. WHERE: IBM Austin Research Lab, Building 904, 11501 Burnet Road

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