Join one of the Bay Area’s leading business organizations for an informal panel discussion featuring leaders from Carnegie Mellon University, Glancee and FirstRain We can collect, store and manipulate data about individual behavior in extraordinary degrees. We can customize the interaction around our purchases so fantastically that we don’t stop to think about what we are revealing. This...
[read more] Join one of the Bay Area’s leading business organizations for an informal panel discussion featuring leaders from Carnegie Mellon University, Glancee and FirstRain We can collect, store and manipulate data about individual behavior in extraordinary degrees. We can customize the interaction around our purchases so fantastically that we don’t stop to think about what we are revealing. This BAIA event will explore some of the emerging tools capturing our data, what this means to commerce and the factors we need to consider in protecting our privacy. Join us to explore whether economic incentives and technological solutions can combine to answer the privacy question. SPEAKERS Moderator: Mary Trigiani, a veteran consultant in communications who has worked many sides of marketing and business strategy, will guide the conversation. http://www.linkedin.com/in/marytrigiani Speakers: Alessandro Acquisti, Associate Professor of Information Technology and Public Policy at Carnegie Mellon University's Heinz College. Prof. Acquisti created an experimental smart phone application that is capable of snapping a photograph of a stranger's face, process it, compare it with online databases, and generate that individual's social security number (http://www.bbc.co.uk/news/magazine-15069858) Andrea Vaccari, Cofounder and CEO of Glancee. Glancee is a mobile app that makes it easy to meet people with common friends and similar interests. Before establishing Glancee, Mr. Vaccari worked at Google on Maps and at MIT and SFI to investigate people's lifestyles through their interaction with digital technologies. His work has been exhibited at the MoMA in New York City and the Design Museum in Barcelona, Spain. David Cooke, Vice President-Analytics, FirstRain. Using patented semantic categorization analytics, FirstRain delivers relevant customer and industry information to enterprises, helping them cut through Internet noise and clutter to strengthen their customer relationships. Mr. Cooke has grown other high-performing global organizations as an executive with Cadence Design Systems, Market Speed, Sun Microsystems and Fairchild Semiconductor.. Sponsors Squire Sanders, an international law firm with 36 offices in 17 countries Please contact event@baia-network.org for sponsorship opportunities.
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