SA UX Cape Town

Update: 6 Spin Street is a great restaurant and you can eat there from 5:30. But it's essential to book:
021 461 0666 or reservations@6spinstreet.co.za

There will be a cash bar.

.....

Guest speaker: Yvonne Rogers, Director of the Interaction Centre at University College London

Behavioural Nudge or Technological Fudge?

We all have a pet behaviour we would like to change, such as eating... [read more]

Update: 6 Spin Street is a great restaurant and you can eat there from 5:30. But it's essential to book:
021 461 0666 or reservations@6spinstreet.co.za

There will be a cash bar.

.....

Guest speaker: Yvonne Rogers, Director of the Interaction Centre at University College London

Behavioural Nudge or Technological Fudge?

We all have a pet behaviour we would like to change, such as eating better, exercising more, or reducing our energy consumption. Many of us would also like to manage our time more effectively, by spending less time randomly Googling, sofa slouching or looking out the window. How can we design new technologies to help people change their behaviour? Nudging methods, derived from behavioural economics and social psychology, have become increasingly popular. But how effective are they and can technology be designed to exploit them? In this talk, I will describe our investigations into how salient information can be delivered in innovative ways, using affordable pervasive, ambient and wearable technologies – our goal being to help people make better-informed decisions in situ. Underlying all of this, however, is the nagging question of whether it is ethical, desirable or sustainable to be nudging people in a desired direction. Or, is it a case of technological fudging, where we may be covering over deeper problems?

About Yvonne
Yvonne Rogers is the director of the Interaction Centre at University College London (UK) and a professor of Interaction Design. She is a co-author of the definitive textbook on Interaction Design and HCI now in its 3rd edition that has sold over 150,000 copies worldwide.

She is known for her visionary research agenda of user engagement in ubiquitous computing and has pioneered an approach to innovation and ubiquitous learning. Her current research focuses on behavioural change, through augmenting everyday, learning and collaborative work activities with interactive technologies.

She was recently awarded a prestigious EPSRC dream fellowship to rethink the relationship between ageing, computing and creativity.

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