Click 3X/ClickFire Media Internet Week Panel

The panel from 1-2 p.m. will be livestreamed at www.clickfiremedia.com/iwnymobile

Title: Sweet Mobile Idea -- how do you build it to fit your audience strategy?

Panel Description:
When presented with a mobile interactive need, you face a thicket of tools and issues: “mobilize” a site, create a mobile app, or, instead, launch a cool digital tactic that works on mobile. Our panel aims to... [read more]

The panel from 1-2 p.m. will be livestreamed at www.clickfiremedia.com/iwnymobile

Title: Sweet Mobile Idea -- how do you build it to fit your audience strategy?

Panel Description:
When presented with a mobile interactive need, you face a thicket of tools and issues: “mobilize” a site, create a mobile app, or, instead, launch a cool digital tactic that works on mobile. Our panel aims to discuss the intricacies of the mobile space, exploring the benefits and pitfalls of each choice, so we empower agencies and digital development companies to make the right decision for a project to be successful.

Panelists:
Introduction: Peter Corbett
President/Founder Click 3X/ClickFireMedia


Moderator: Adam Wohl
Group Creative Director, Cheil USAAdam has partnered with most large agency networks and every advertising holding company, producing work on behalf of many of the largest brands in the world, including Nike, Toyota, Kraft, Samsung, General Motors, Coca-Cola, Wendy’s, Unilever, American Express, LG, Mattel, Nissan, Citibank, and Lexus.


Panelist 1: Matt DeSimone
Senior Interactive Producer, ClickFireMedia
With a passion for mobile production, in the past year, Matt has launched applications for GEICO (BroStache, Ventriloquist), Man v. Food, Spartacus, Sailor Jerry, and more.


Panelist 2: Gary Toste
CEO, Brisk Mobile
Gary brings 20 years of extensive technical and business expertise to his role as CEO of Brisk Mobile.


Panelist 3: Jeremy Goldman
AVP, Interactive at iluminage inc.

As AVP of Interactive and Communications for iluminage Inc., Jeremy specializes in working with global luxury and beauty brands looking to take their operations online and inject “social” into their processes for over a decade.


Panelist 4: Matthew Carlin (Undercurrent)
Production Director of Undercurrent
As the Production Director at Undercurrent, Matthew explores the crossroads of project management, creative production, resource management and cat pics on the internet.

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