service design thinks & drinks Service Design Thinks and Drinks is an informal meet up , offering a place to discuss and learn more about Service Design (and a few after-work drinks). The event is open to anyone interested in Service Design and Design Thinking and furthermore for those interested in having inspiring conversation and connecting with like-minded people all while having some...
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service design thinks & drinks Service Design Thinks and Drinks is an informal meet up , offering a place to discuss and learn more about Service Design (and a few after-work drinks). The event is open to anyone interested in Service Design and Design Thinking and furthermore for those interested in having inspiring conversation and connecting with like-minded people all while having some drinks! This month, Ash Donaldson, will be talking about his research and learnings on Behaviour Design. Behaviour Design is the process of creating systems that change behaviour. The field is built on research from the Stanford Persuasive Technologies Lab, which has provided a number of models and frameworks that effectively leverage technology - from mobile phones, to social networks - to impact behaviours. Ash will introduce the Fogg Behaviour Model and discuss ways in which it can provide insight to the design process. In his former career as a commercial pilot, Ash Donaldson was introduced to human factors, the scientific discipline concerned with understanding and designing to accommodate human capabilities and limitations: physically, socially, and cognitively. After 15 years of designing products, services and environments, he still has an insatiable curiosity to explore how convincingly our minds deceive us in our everyday lives, and discover how behaviours can really be influenced. We encourage anyone to join, you could be managing, design or delivering any kind of service! Book your ticket and we look forward to seeing you there!