class Get More Clients, Close More Deals // BUSINESS 234 Lauryn Ballesteros, VP Partnerships, Squidoo Two Session Course: Session One: Thursday, May 31st from 6:00 pm to 7:30 pmSession Two: Thursday, June 7th from 6:00 pm to 7:30 pm This 2-part course is for the start-up founder and business dev roles who are looking to 10x their ventures. Most teachers approach these types of courses with basi... [read more]
class Get More Clients, Close More Deals // BUSINESS 234 Lauryn Ballesteros, VP Partnerships, Squidoo Two Session Course: Session One: Thursday, May 31st from 6:00 pm to 7:30 pmSession Two: Thursday, June 7th from 6:00 pm to 7:30 pm This 2-part course is for the start-up founder and business dev roles who are looking to 10x their ventures. Most teachers approach these types of courses with basic sales tactics rebranded under the biz dev title. And while sales tactics are very useful, the 10x solution is still not solved. How do you grow your venture to be far bigger than just you? It is an absolute fact that you will not get to there on tactics alone. The reality is that to be an innovator that's welcomed to the TED stage, the one that partners with major brands like Virgin and GE, the one that's trusted and revered, for that you need to be a thought leader. It is a totally different approach to business development, one very few people know or even talk about but one that is absolutely necessary to penetrate the more competitive markets where people are buying image, trust and predictability. This course is a combination of partnerships and business development where you are encouraged to be a refined version of yourself, to learn the delicate balance necessary to create credibility and trust and to do so with enough people that your venture is grown 10x. I promise you this is the most honest and straight forward class for why your business is stagnant and how partnerships, in the realest way, can help you grow. Course goals: You should leave the class having built a solid list of soon-to-be all-stars in your network (potential partners), created a clear strategy to continue growing your network, ultra-clarity about what exact problem in the world you solve and how you can create value for potential partners. But more importantly, you will leave this class with the makings of the exact posture and self-confidence you need to run a partnership that makes even Jesus jealous. Pre-requisite: Show up ready to work on a business that will deliver immense value to the world. And if you don't believe in your current product/service, be ready to build something else. :) Methods: Be aware that this is not your regular course. One shouldn't expect to sit, fall asleep or take random notes. My methods include engaging lecture, Q&A, role play, speed-building exercises, competitions and physical activity. Top Deliverables: This is what you can expect: 2-3+ actionable ideas on how to position yourself as a thought leader in your industry How to position yourself in the market Foundation to build an all star network of VP's, Founders and CEO's Create gravitational pull so you are a trusted resource Run a conversation and how to close the deal Figuring out value for the customer Email scripts, sample media kits and sample media sites (BAM!) Why me? Lauryn Ballesteros relentlessly questions how brands, start-ups and leaders can show up more authentically in the world. She believes down to her bones that intelligent leadership combined with authentic conversation and generosity will spur the change necessary to build a more beautiful world. Currently, she’s the VP of Partnerships for Seth Godin’s Squidoo (60th largest website in the USA) where she works with premium brands like Kraft, GE and others to build that very trust and credibility in the digital landscape. She’s been seen in Fast Company, Mashable and others and was recently published in the bestselling book End Malaria alongside authors Tom Peters, Gary Vaynerchuk and Derek Sivers. She swears by boldness, unmatched hustle and a little bit of luck. You can follow her @heylaurynbee or read her work at LaurynBallesteros.com Can't make it? Sign up at http://generalassemb.ly to stay in the loop on future events and classes.