Wolverine Company Store / Fashion Has Heart MEDIA ADVISORY - PRESS CONFERENCE

MEDIA ADVISORY

PRESS CONFERENCE:
Wolverine Worldwide and Fashion Has Heart partner for unique wounded veterans design project

What: Wolverine Worldwide will host a press conference at the Wolverine Company Store in downtown Grand Rapids, to announce its partnership with Fashion Has Heart (FHH). The event will also detail FHH’s ArtPrize entry, as well as their affiliation with Wolverine’s... [read more]

MEDIA ADVISORY

PRESS CONFERENCE:
Wolverine Worldwide and Fashion Has Heart partner for unique wounded veterans design project

What: Wolverine Worldwide will host a press conference at the Wolverine Company Store in downtown Grand Rapids, to announce its partnership with Fashion Has Heart (FHH). The event will also detail FHH’s ArtPrize entry, as well as their affiliation with Wolverine’s military boot company, Bates Footwear.

Fashion Has Heart is a Grand Rapids-based non-profit organization that utilizes art making, graphic/fashion design and product fashion to raise awareness and support rehabilitation efforts of wounded soldiers.

For the week of June 18-25, five wounded veterans will be flown in to Grand Rapids to collaborate with designers from Bates to develop everything from T-shirts to footwear. The team will develop five new boot concepts, including a specific boot concept inspired by the veteran designers and intended for limited-edition public sales. Additionally, their work will be incorporated into an entry in ArtPrize, with T-shirts available at the Wolverine Company Store.

Location:
Wolverine Company Store
40 Monroe Center NW (Inside MoDiv)
Grand Rapids, Mich.

Attending:
U.S. Veteran:
Cpl. Joshua Hoffman

Of Wolverine Worldwide, Bates Footwear:
Brian Cousins, Proprietor, Wolverine Company Store
Julie McCauley, Marketing Manager, Bates Footwear

Of Fashion Has Heart:
Michael Hyacinthe, Executive Director
Tyler Way, Lead Designer

Of Priceline.com:
Cindy Elenbaas, Sr. Executive, Grand Rapids Booking

Contact: Members of the media may contact Brian Cousins at (616) 456-1883 with requests for additional information.

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